Jun 04 - Jun 05, 2014
The High Line Hotel
180 10th Ave.
New York, New York 10011

About the Conference

This year’s event, Omni-Channel Activation, highlighted brands that leveraged impactful omni-channel solutions to solve tough marketing and business challenges.


Key take-aways:

-The broadest and deepest content to take back to your team so you can successfully activate your brands

-The best & most intimate networking opportunities

-Hundreds of attendees from the top Marketers, Retailers, and Agencies in the country

Speakers included:

Thanks to our planning committee:

Leo Burnett: Lilia Arroyo-Flores, SVP Strategy Director
Mars Advertising: Rob Rivenburgh, COO
Match Drive: Michael Harris, President
Panavista Promotions: Roberto Siewczynski, EVP Business Development & Strategy
Pepsico: Geoff Herzog, Director of Shopper Marketing
St. John & Partners: Al Wittemen, VP Omni-Channel Shopper Marketing
TPN: Courtney Murphy, Managing Director
Tracylocke: Tyler Murray, VP Strategy

Keynote Speaker(s)

Conference Updates:


BAA Members must log-in to receive the discounted member price.  If you need
assistance please contact dmartin@baalinkorg.

Cancellation/ Refund Policy: We understand plans can change. All cancellations must be submitted in writing. A full refund, less $100 administrative fee, will be issued if notification is received on or before May 7, 2014. Cancellations received after May 7, 2014 are subject to a $250 cancellation fee. No refunds will be issued for cancellations received on or after May 21, 2014. Substitutions for registrants within the same company are permitted if requested in writing on a timely basis. Registrations are not transferable to other BAA events. BAA reserves the right to cancel or suspend this conference if conditions warrant. BAA assumes no liability for individual expenses committed and or incurred to and from the conference site in the event of conference cancellation or suspension.


Related Event

Jun 12 - Jun 13, 2013 | Redwood City, CA
In June 2013, BAA's Marketing To The Omni-Channel Shopper conference set up shop in the San Francisco Bay Area, long known to be the birthplace of game-changing technology.  At this event, retailers, manufacturers, agencies and technology developer explored the latest thinking, trends and success
Wednesday, June 04

08:00 am

Breakfast, Registration

09:00 am

Brand Activation Association

09:15 am

10:00 am

10:45 am

11:15 am

General Session
Reckitt Benckiser
Peapod LLC
MOCS 2014: Peapod's Omni-Channel Solution (PDF)

12:00 pm

12:45 pm

02:15 pm

02:50 pm


Bonnie Carlson, President and CEO of the BAA, has been a member and
Clint McClain leads Walmart’s media strategy, planning, buying and
Sean is a 25+ year marketing veteran having worked in positions of
Linda Crowder joined Peapod as the new Senior Director of Peapod
Michele is the E-tailing Sales Team Leader for Food, Drug, Mass at
Moira Cullen,PepsiCo Vice President Global Beverage Design, is
Guillaume de La Tour is a French engineer,  who grew up in Scotland
Jingit, LLC
Joe is the Co-Founder and Co-CEO of Jingit, LLC. As the Co-CEO, Joe's
Sofia is a creative strategist living in New York for the past 6
Laura Gordon is 7-Eleven’s Vice President, Marketing and Brand




The BAA Omni-Channel Marketing conference attracts brand marketing companies, retailers, and marketing executives from all over the country to learn about the latest technologies to enhance their marketing campaigns and customer experience. If you are interested in exposing your products or services to these decision makers, please  click here and fill out the sponsorship form and a representative from the BAA will contact you regarding your specific needs.