Mar 26 - Mar 27, 2014
The Westin Chicago River North
320 North Dearborn Street
Chicago, Illinois 60654

About the Conference

To view presentations from the BAA Annual Marketing Conference please click on the "AGENDA" tab.  The "download" button will display next to the speaker's name if the presentation has been made available.

To view photos -- CLICK HERE!

  Click to download the brochure.

You'll Hear Shift-Making Stories from:

You can Expect:
- The broadest and deepest content to take back to your team so you can successfully activate your brands

- The best & most intimate networking opportunities

-  Hundreds of attendees from the top Marketers, Retailers, and Agencies in the country - REGISTER NOW



Your BAA conference registration fee includes an invitation to attend the REGGIE Awards Gala on March 27th.
However REGGIE Awards Gala Registration is also open to individuals unable to attend the Annual Conference.

BAA Member $450
Non-Member $550
Table of Ten: BAA Members $4000
Table of Ten: Non-Members $5000

Keynote Speaker(s)

Conference Updates:

Please Note: BAA is now offering the option of registering to attend ONE DAY ONLY.  Click here to register for either March 26 or March 27.  The one day rate for members is $995 and for non-members is $1,195.

Full Conference Pricing:


Regular Rate (Through 3/25/14)



1st Registrant


2nd Registrant


*BEST VALUE: 3rd Registrant or more, each








Cancellation/ Refund Policy: We understand plans can change. All cancellations must be submitted in writing. A full refund, less $100 administrative fee, will be issued if notification is received on or before Feb. 28, 2014. Cancellations received after Feb. 28, 2014 and before March 14, 2014 are subject to a $250 cancellation fee. No refunds will be issued for cancellations received on or after March 14, 2014. Substitutions for registrants within the same company are permitted if requested in writing on a timely basis. Registrations are not transferable to other BAA events. BAA reserves the right to cancel or suspend this conference if conditions warrant. BAA assumes no liability for individual expenses committed and or incurred to and from the conference site in the event of conference cancellation or suspension.
BAA, BAAlink and REGGIE are trademarks and/or tradenames of the Brand Activation Association and/or BAA Educational Foundation, Inc. All rights reserved.
Shift Happens!® is a Registered Trademark and is used by permission. Copyright © 2014 James Feldman. All rights reserved.
Speakers are subject to change by BAA without prior notice.

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Sherry Orel is the CEO of Brand Connections, an independent global
Shannon Ortiz  is a Consumer Engagement Manager at WhiteWave Foods
Bonnie Carlson, President and CEO of the BAA, has been a member and
National Hockey League
As Executive Vice President / CMO, Brian is responsible for the
National Hockey League
Keith Wachtel is the EVP for Global Partnerships at the NHL.
JetBlue Airways
Marty leads JetBlue’s marketing team, which includes (among other
With a passion for driving marketing results for clients Michael has
As the Director of Global Agency Development, Patrick Harris leads a
Brian joined Upshot in 1996 as an Account Director, worked his way up
Kraft Foods – Refresh Beverages
Joining Kraft Canada in 2007 as Senior Manager, Consumer Promotions,




The BAA Annual Marketing Conference attracts brand marketing companies, retailers, and marketing executives from all over the country to learn about the latest technologies to enhance their marketing campaigns and customer experience. If you are interested in exposing your products or services to these decision makers, please fill out the form below and a representative from the BAA will contact you regarding your specific needs. Complete the Sponsorship Form

Hollywood RecordsMaxpointPicture MarketingFandangoOmnipressCollective BiasDetroit LabsPrize LogicSNIPP