Nov 18 - Nov 20, 2013
Chicago Marriott Downtown Magnificent Mile
540 North Michigan Avenue, Driveway Entrance on 541 North Rush Street
Chicago, Illinois 60611

About the Conference

Click on the "download" button or the "Agenda" tab to see slide presentations from our recently concluded 35th BAA (PMA) Marketing Law Conference, held Nov.18-20, 2013, Downtown Chicago Marriott.  To view Law Conference photos go to  or click on the "Gallery" tab above.

Read what BAA's General Counsel, Ed Kabak, has to say about the changing online environment and privacy issues.

View highlight's from the 2012 conference:

PMA LAW Conference 2012 from Brand Activation Association on Vimeo.



Keynote Speaker(s)

Conference Updates:

· An expanded conference with many, many new sessions including advanced practical and technical learning for legal professionals!
· Social Media, Mobile, Big Data, Sharpened Focus on Marketing & Advertising, I.P. and Litigation
· Watch for the Agenda!

• 100+ Speakers and 600+ Attendees

• The One Marketing Law Conference You Cannot Afford to Miss!

MAJOR CLE CREDITS!  Sign up now to take advantage of CLE Credits.

TEAM DISCOUNTS: Enjoy pricing incentives for multiple (3 or more) registrations from the same BAA Member Company. Call BAA for details (212) 340-0083 or email Member pricing: 1st member - $1945; 2nd member - $1745; 3rd Member - $1645.

CANCELLATION/REFUND POLICY: We understand plans can change. All cancellations must be submitted in writing on company letterhead. A full refund, less $100 administrative fee, will be issued if notification is received on or before October 14, 2013. Cancellations received after October 21, 2013 and before November 4, 2013 are subject to a $300 cancellation fee. No refunds will be issued for cancellations received on or after November 4, 2013. Substitutions for registrants within the same company are permitted if requested in writing on a timely basis. Registrations are not transferable to other BAA events. BAA reserves the right to cancel or suspend this conference if conditions warrant. BAA assumes no liability for individual expenses committed and/or incurred to and from the conference site in the event of conference cancellation or suspension.

Conference Co-Chairs

VP & Deputy General Counsel
San Francisco Giants
Senior Vice President and Associate General Counsel For Partnership and Regulatory Affairs, Chase Card Services
Monday, November 18

03:00 pm

04:00 pm

Breakout Session
Cohen Silverman Rowan LLP
Breakout Session
Kelley Drye & Warren LLP
Breakout Session
Sony Computer Entertainment America
Sony Pictures Entertainment
Breakout Session
Morrison & Foerster LLP

05:10 pm

Breakout Session
MasterCard Worldwide
Wells Fargo Legal Group
JPMorgan Chase & Co.
Breakout Session
The Dannon Company
Breakout Session
The Pokémon Company
Kilpatrick Townsend & Stockton LLP
Online Games: An Evolving Scenario - 35th Annual Marketing Law Conference (PDF)
Breakout Session
Polo Ralph Lauren
Greenberg Traurig LLP


Scott A. Schleifstein is a partner with Cohen Silverman Rowan LLP of
Gonzalo E. Mon is a partner in Kelly Drye & Warren’s Advertising
Sony Pictures Entertainment
Eric Baum currently serves as Senior Vice President, Business and
JoAnn Magno serves as the Assistant General Counsel, Business and
 Julie O’Neill counsels clients in all areas of consumer protection
Miriam Frieden leads the Partnership and Regulatory Affairs legal
Aparna M. Dave is Senior Counsel in the Houston office of Wells Fargo
Joe Halprin is senior vice president, group head and lead global
The Dannon Company
Penelope J. Barnett is Associate General Counsel, Food Law / Product
Barry M. Benjamin is the chair of Kilpatrick Townsend’s Advertising,




Reach Hundreds Of Top Legal Professionals Serving Corporations, Agencies, Media & Entertainment Companies! Get Your Name Out In Front Of Decision-Making Brand Marketers, Licensing Directors, Event & Entertainment Marketers.  Cover the Entire Spectrum Of Integrated Marketing in One Single Step.  Learn more. (pdf)

D&G LLPDavis Wright Tremaine LLPFrankfurt KurnitLoeb & LoebManattVenableWinstonGreenbergTraurigArent FoxBarnes & ThornburgCrowell MoringCohen Silverman RowanEdwards WildmanePrizeFrost Brown Toddhttp://www.gala-marketlaw.comGowlingsHeenan BlaikieHolland & HartKelley DryeInformation Law GroupKirkland & EllisKilpatrick TownsendMcDermott Will & EmeryOLSHANMoritt Hock & HamroffMorrison FoersterPrizelogicProskauerSheppard MullinBereskin & ParrEvidonLewis SilkinLive WorldLocke LordOsborne Clarke