The art and science of motivating behavior change is more important that ever, whether you call it "Promotion Marketing" or something else.
We offer multiple free Members-Only conferences focusing on different disciplines of Brand Activation including Shopper Marketing, Experiential Marketing, Promotion Marketing and Marketing Law.
Join your colleagues from the nation's leading brands and law firms at the industry's most important marketing and advertising law conference. Great content, major networking and significant CLE Credits available.
Congratulations to the winners of the 32nd Annual REGGIE Awards, especially the SF SPCA who took home the Super REGGIE in 2015!
The BAA is the one place to get the big picture on today’s most dynamic marketing space.
The convergence of image-building and consumer action disciplines makes the brand activation space a magnet for ambitious, forward-thinking marketers.
Welcome to the future of marketing. Welcome to the BAA!
Brand Activation is Marketing that BOTH builds a brand’s image AND drives a specific consumer behavior or action.
It focuses on 6 Marketing disciplines that help bring a brand to life through connecting and interacting with the consumer – Promotion, Retailer, Experiential, Relationship, Content and Influencer Marketing.
From our BAA Annual Showcase (BAASH), to the biggest Marketing Law Conference in the industry, to free Member-only Conferences, local events, webinars and more, you’ll find many ways to expand your Marketing knowledge and interact with thousands of Brand Activation practitioners.