We offer multiple free Members-Only conferences focusing on different disciplines of Brand Activation including Shopper Marketing, Experiential Marketing, Promotion Marketing and Marketing Law.
Join your colleagues from the nation's leading brands and law firms at the industry's most important marketing and advertising law conference. Great content, major networking and significant CLE Credits available.
The 2016 REGGIE Awards are ready to honor marketing campaigns that innovated, challenged the status-quo, and drove results in the 2015 calendar year. Enteryour best - Outshine the rest.
The BAA is the one place to get the big picture on today’s most dynamic marketing space.
The convergence of image-building and consumer action disciplines makes the brand activation space a magnet for ambitious, forward-thinking marketers.
Welcome to the future of marketing. Welcome to the BAA!
Brand Activation is Marketing that BOTH builds a brand’s image AND drives a specific consumer behavior or action.
It focuses on 6 Marketing disciplines that help bring a brand to life through connecting and interacting with the consumer – Promotion, Retailer, Experiential, Relationship, Content and Influencer Marketing.
From our BAA Annual Showcase (BAASH), to the biggest Marketing Law Conference in the industry, to free Member-only Conferences, local events, webinars and more, you’ll find many ways to expand your Marketing knowledge and interact with thousands of Brand Activation practitioners.