The 2017 REGGIE Awards are ready to honor the most innovative campaigns in Brand Activation. Do you have what it takes? www.reggieawards.org to enter!
The ANA, in collaboration with and licensed from PQ Media, recently completed the first-ever forecast of brand activation marketing expenditures.
The BAA is the one place to get the big picture on today’s most dynamic marketing space.
The convergence of image-building and consumer action disciplines makes the brand activation space a magnet for ambitious, forward-thinking marketers.
Welcome to the future of marketing. Welcome to the BAA!
Brand Activation is Marketing that BOTH builds a brand’s image AND drives a specific consumer behavior or action.
It focuses on 6 Marketing disciplines that help bring a brand to life through connecting and interacting with the consumer – Promotion, Retailer, Experiential, Relationship, Content and Influencer Marketing.
From the ANA Brand Activation Conference, to the biggest Marketing Law Conference in the industry, to free Member-only Conferences, local events, webinars and more, you’ll find many ways to expand your Marketing knowledge and interact with thousands of Brand Activation practitioners.